Pick your damage.
Everything below is priced against one number: what you're already losing. If the fee is bigger than the leak, don't buy it. We'll tell you that on the audit call.
The Keeper
For the business already getting leads — and losing them.
You don't need more traffic yet. You need to stop haemorrhaging what you've already got. This is the bucket, welded shut.
- Complete funnel build and plumbing — tracking, CRM, webhooks
- AI conversation layer — DMs, forms, SMS, missed-call text-back
- Lead magnets and high-converting capture pages
- Automated qualification and direct calendar booking
- Full lifecycle automation — warm nurture for every "not yet"
- Database reactivation engine
- Review and referral engine
Right fit: existing database, inconsistent follow-up, a nagging feeling leads are falling through the cracks.
Wrong fit: nobody knows you exist yet. Start with The Lead Generator.
The Lead Generator
For the business nobody's heard of yet.
Top of funnel, turned on hard. Paid and organic, pointed at people who are in-market right now.
- Meta Ads — Facebook and Instagram, built for high intent
- Google Ads — Search, Display and YouTube intent capture
- High-velocity engagement campaigns that make cold traffic stop
- Retargeting that follows every visitor until they convert
- Regular social media content distribution
Right fit: your follow-up is already tight, but the pipeline is thin.
Wrong fit: leads currently sit unanswered for hours. More traffic into a leaking bucket just makes a bigger mess — take The Keeper first, or take both.
The Full Pulse
The complete engine. Top to bottom. Nothing left open.
One operator accountable for the entire journey — ad impression to closed invoice to repeat customer.
- Everything in The Lead Generator
- Everything in The Keeper
- Full creative production
- Custom tracking and attribution
- Monthly performance optimisation across the whole system
Right fit: you want one team accountable end to end.
Wrong fit: you want to keep half the system with your current agency. Split accountability means nobody is accountable.
What's in each.
| Feature | Keeper | Lead Gen | Full Pulse |
|---|---|---|---|
| Funnel build & CRM plumbing | ✓ | — | ✓ |
| AI conversation layer (8s response) | ✓ | — | ✓ |
| Missed-call text-back | ✓ | — | ✓ |
| Capture pages & lead magnets | ✓ | — | ✓ |
| Automated qualification & booking | ✓ | — | ✓ |
| Lifecycle nurture sequences | ✓ | — | ✓ |
| Database reactivation | ✓ | — | ✓ |
| Review & referral engine | ✓ | — | ✓ |
| Meta Ads management | — | ✓ | ✓ |
| Google Ads (Search / Display / YouTube) | — | ✓ | ✓ |
| Retargeting campaigns | — | ✓ | ✓ |
| Social content distribution | — | ✓ | ✓ |
| Full creative production | — | — | ✓ |
| Custom tracking & attribution | — | — | ✓ |
| Monthly optimisation across system | — | — | ✓ |
| You own every asset | ✓ | ✓ | ✓ |
| Zero markup on ad spend | ✓ | ✓ | ✓ |
The part other agencies put in 6pt grey.
Ad spend is separate. Always. It goes to Meta and Google from your card, on your account. We never mark it up, never hold it, never touch it. If an agency won't show you the raw account, ask why.
You own every asset. Ad accounts, pixels, pages, CRM, automations, creative, copy. Built on your logins. Cancel and it all stays where it is — running.
Minimum term: state it plainly. Notice period: state it.
Prices exclude GST.
The no-bullshit commitment.
- No 12-month lock-in. confirm your real minimum term
- No markup on ad spend. Ever.
- No vanity metrics in reporting. Leads, booked, closed. Three columns.
- No 47-slide strategy decks. If it can't be said in 15 minutes, it isn't a strategy.
- Full asset ownership from day one — not "on completion", not "on request".
Questions people actually ask.
How fast does this go live?
Plumbing and the AI layer in X weeks. Ads follow once capture works. We won't spend your money into a broken funnel.
What if the AI says something stupid to my customer?
It's scoped, scripted around your real objections, and hands to a human on anything it isn't confident about. You see every conversation and can jump in mid-thread.
I've been burned before. Why are you different?
Because you own the machine. That's not a line, it's the structure of the deal. Worst case, you leave with a working system you didn't have before.
Do I need all three tiers?
No. Broken follow-up? Keeper first. Dry pipeline, tight process? Lead Generator.
What's the minimum ad spend?
Set a real floor
Why is there a setup fee?
Because the build is real work that happens before you see a result. We'd rather charge for it honestly than bury it in an inflated retainer.
Can I just buy the AI layer?
That's The Keeper. Yes.
Do you work outside Melbourne?
Across Australia. We're based in Airport West and we know the local market, but none of this requires us to be in the room.
Find out what the leak is worth first.
Fifteen minutes, free. If the fee would be bigger than the leak, we'll say so on the call.
Book the audit